Branson, who founded Virgin Atlantic, said the airline wanted to work with a team who shared “our spirit of adventure, who believes in challenging the status quo and creating something truly memorable.” He added: “Our current uniform has been around for more than ten years, and we have seen other airlines start to copy it.” (Cheeky, right?!)
Westwood, who rose to fame for designing punk clothing, has created a uniform design that combines a futuristic look with classic tailoring and 40’s French couture cutting techniques. The uniforms begin a trial period this July, when a limited number of attendants will test them, and have an official debut in 2014. Female attendants’ uniforms will include pencil skirts and flattering jackets, and males’ uniforms will be Savile Row-inspired three piece suits. While such descriptions sound very status quo, we can rest assured that Westwood will add her signature touches of edginess!
Kudos must also be give to Branson and Westwood for figuring sustainability into the new uniforms. The Ethical Africa Program will supply the design team with various items made from recycled materials. Topnotch in my books!
VIDEO: Sir Richard and Vivienne talking about the Virgin uniform redesign project